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A complete cost breakdown of building and maintaining a Webflow website in 2025 - the perfect guide for business owners budgeting for their next site.
If you're a small business owner, freelancer, or creative entrepreneur considering Webflow, you might be wondering: what are the real costs beyond just the basic plan prices listed on their site? How much more will I need to spend per month for third-party plugins and maintenance?
This guide gives you a complete cost breakdown. We’ll go over site and workspace plans, ecommerce plans, and popular add-ons like membership, advanced search, localization, and SEO tools.
Here’s a quick pricing table for common business types:
These estimates reflect actual site setups and pricing ranges I’ve seen for business clients. The totals depend on the features, integrations, and online traffic for each business and can vary from site to site. However, this chart gives a good starting point for what to expect.
To start, you’ll need to purchase a custom domain. Several popular and reputable domain providers include GoDaddy, Namecheap, Bluehost, and Google Domains. A domain usually costs between $10-20 per year. There are often discounts for the first year of purchase but upon renewal you’re looking at around that rate.
Webflow’s site plans all handle hosting, security, various in-house features like basic search and unlimited form submissions, routine upgrades, and customer support. While you pay a monthly fee, you don’t have the hassle with maintenance that sometimes comes with using another platform like WordPress.
Webflow offers a basic plan for $14/month which is suitable for relatively simple and static sites. There’s a 150 page limit and 10 GB bandwidth limit, but this is more than enough for many local service businesses that just need an online presence.
The next level up is a CMS (Content Management System) plan. This is a necessity for blogs or other content-driven sites. A CMS provides a user-friendly interface for adding, modifying, and removing content. It allows you to create a template for any repeating element, such as a blog post layout, product page, author profile, or calendar event. Basically any component that you can might need to use again and again, you can use a CMS to build it once and then recreate each element with minimal effort.
The CMS plan is $23/month and comes with a 150 page limit, 2,000 CMS item limit, and 50 GB bandwidth limit. CMS pages, such as blog posts, do not count against the 150 static page limit, so you could run a blog and have over a thousand blog posts under this plan.
The highest tier Business plan starts at $39/month. If your website ever needs more flexibility, this plan comes with a higher page, CMS item, and bandwidth limit. At this price point, you can customize what you need more of to tailor a business plan for your needs.
Webflow’s site plans offer flexibility and room to scale. Topmark Studio began on the basic plan, and I easily upgraded it to the CMS plan when I decided to start this blog. I don't anticipate needing to upgrade site plans for a long time.
For many clients, just having one of these site plans is sufficient. If that’s the case, then the annual custom domain renewal and the Webflow site plan are the only monthly costs you need to keep your website running. The rest of the article breaks down add-ons and third party integrations that you may need as you scale in the future.
There’s sometimes confusion between site plans and workspace plans. A workspace is a space for managing multiple websites or where you can invite teammates and clients to work on sites together. By purchasing any of the site plans above, you’re automatically assigned to a free Starter Workspace. If you’re not a designer, developer, or a large organization and only need a single website, then the free Starter Workspace plan will be enough and you don’t need a paid workspace plan.
The Starter Workspace allows you to invite a freelancer or agency guest into your workspace to work on any project. You can invite up to two guests and they can make any changes to your website while you retain full control over the project. This is helpful because you don’t need to pay anything more than your site plan, can still manage the website on your own, but also have the option to hire another freelancer or agency to make changes to your website while restricting their access to confidential account settings.
If you run a blog and have multiple authors or content creators, you can add seats to any workspace plan, including the Starter Workspace. A limited seat costs $15/month and allows you to write blog posts, edit content, and build pages with components. A full seat costs $39/month and let’s you design full sites or manage admin settings.
A lot of the add-ons in this section are popular choices but only necessary to consider as you scale your business. Webflow already comes with many in-house features like basic search, unlimited form submissions, and custom code integration that covers most of your website needs. I’m going to run through the following features in this table - why you might need them and how much extra they’ll cost:
If your website needs to gate content, offer exclusive access, or support user login functionality, you’ll need a membership add-on. Webflow doesn’t offer built-in user accounts, but popular tools like Memberstack or Outseta integrate seamlessly and give you full control over what content users can see based on their status.
These tools are perfect for coaching sites, online communities, or digital product libraries. Pricing depends on your user count, and you can expect to pay from $29/month for up to 1,000 members to $99/month for 10,000+ members.
For websites with a large amount of content like blog posts, service listings, or directories, you might want to consider moving beyond the basic Webflow search. Jetboost is a popular third-party app that allows you to search for items directly on a page, in real-time as you type. It also gives you dynamic filtering capabilities which is commonly seen on ecommerce sites or blog sites with article categories.
It’s a game-changer for user experience on content-heavy websites that have job boards, restaurant menus, or real estate listings. Plans typically start from $19/month and can scale depending on how many monthly visitors you have.
If your audience spans languages or regions, Webflow offers Localization plans that:
Webflow Localization ranges from $9–29/month depending on number of locales and can be added on to any site plan.
Webflow already integrates well with Google Analytics and Search Console, which are free and helpful for tracking traffic and search performance. But if you’re planning to publish regular content or want to grow through SEO, you might want more advanced tools like Ahrefs or SEMrush.
These platforms provide even deeper insights into keyword rankings and competitor performance. These services start at $129/month with more advanced plans ranging from $249-499/month. It can be worth the investment for content-driven businesses trying to scale.
It’s worth noting that Webflow offers an add-on called Webflow Analyze that gives insights into how visitors interact with a site - from the page level to specific click events. The Webflow Analyze add-on starts at $29/month.
These are four of the most common integrations but you can explore more at Webflow’s plugins and integrations library.
Webflow offers Ecommerce plans that in my opinion are better suited for small product catalogs, design-focused brands, or creators who want full control over the visual look of their online store. If your priority is a unique, polished brand experience and you’re not managing thousands of products, then this could be for you.
The Standard Ecommerce plan starts at $29/month and has a 500 item limit and a 2% transaction fee on top of Stripe or PayPal processing fees. The Plus tier is $74/month and has a 5,000 item limit and no extra transaction fees. As your store grows, you can upgrade to higher-tier plans with no transaction fees.
One of the biggest advantages of Webflow Ecommerce is complete design freedom. It has limitations though, and if you need advanced functionality like multi-channel selling, deep third-party integrations, or powerful backend management, Shopify or Squarespace Commerce might be a better investment.
While this guide focuses on Webflow, you might be considering WordPress and wondering which one is better. Just like the longstanding Apple vs. Android debate, both Webflow and WordPress have their strengths but come with different approaches to cost, flexibility, and maintenance.
WordPress is free to use, but you'll need to pay for your own hosting and any premium plugins you want to use. It’s incredibly flexible and scalable, and there’s almost nothing you can’t do if you're comfortable working with code or installing third-party plugins.
However, because WordPress sites often rely on a mix of themes, plugins, and custom code, the biggest complaint site owners have is that it feels very fragmented. You have to regularly keep on top of all plugins, troubleshoot code when updates occasionally break your site, and spend more effort making the website visually cohesive because of all the moving pieces.
Webflow takes a more streamlined approach. It already comes with a website builder, hosting, CMS tools, and basic search functionality. Most features can be handled natively or with simple HTML embeds. And if you need additional functionality, you can also add third-party integrations.
Webflow eliminates most of the burden that comes with maintenance. You’ll likely pay a higher monthly fee, but that includes reliable hosting, automatic updates, and fewer chances for something to go wrong.
Bottom line: WordPress offers unmatched flexibility at a lower upfront cost, but it requires more hands-on maintenance. Webflow costs more monthly, but it saves time and stress - which is big if you’re on a small team or a solo business owner who just wants their site to work.
Webflow offers a powerful and scalable website platform with many built-in tools. If you’re just starting out, the Basic ($14/month) or CMS Site Plan ($23/month) will probably be all you need. It's an ideal choice for business owners who want a clean, modern site that works out of the box without constant hands-on upkeep.
As your business grows, you can layer on features like membership access ($29/month), dynamic search/filtering ($19/month), localization ($9/month) or SEO tools ($129/month).
If you're a business owner looking to create a brand new site or make the switch to Webflow, please fill out the contact form. I’d love to provide a free consultation with tailored feedback and a plan of action to help you grow your business.
